Top 5 Klaviyo Flows for Shopify That Double E-Commerce Revenue

Email marketing is the highest ROI channel for Shopify merchants, but only if you put it on autopilot. While manual campaigns are great for promotions, automated email flows run in the background 24/7, converting window shoppers into lifelong brand advocates.

If you are using Klaviyo on your Shopify store, here are the top 5 lifecycle automation flows you must implement to maximize your retention revenue:

1. The Welcome Series

The Welcome Series is the first impression your brand makes. When someone signs up for your newsletter or claims a discount popup, they are at their peak interest level.

• Trigger: Joined list (e.g., Newsletter list)

• Filters: Has placed order zero times

• Optimal Setup:

• Email 1 (Immediate): Deliver the discount code or incentive, introduce the brand's core values, and set expectations.

• Email 2 (24 hours later): Tell the founder's story or explain the "Why" behind your products. Focus on brand connection rather than selling.

• Email 3 (48 hours later): Showcase social proof (customer reviews, press mentions, or user-generated content).

2. Abandoned Cart Flow

Many merchants confuse cart abandonment with checkout abandonment. The Abandoned Cart flow targets users who added an item to their cart but left before starting the checkout process.

• Trigger: Added to Cart

• Filters: Has not started checkout since adding to cart AND has not placed an order since adding to cart.

• Optimal Setup:

• Email 1 (45 minutes later): A friendly reminder showing the exact item in their cart with a clear CTA to return.

• Email 2 (24 hours later): Focus on overcoming objections (free shipping threshold, return policy, or FAQs).

3. Abandoned Checkout Flow

These are your warmest prospects. They entered their contact details and shipping information but bounced at the last second.

• Trigger: Started Checkout

• Filters: Has not placed an order since starting checkout.

• Optimal Setup:

• Email 1 (1 hour later): Simple, text-only email from a support representative asking if they encountered any technical issues.

• Email 2 (24 hours later): Add urgency (e.g., "Your cart is about to expire"). Introduce a small discount if they haven't completed their purchase.

4. Browse Abandonment Flow

This flow targets users who viewed a product page but didn't click "Add to Cart." They are interested, but need a gentle push.

• Trigger: Viewed Product

• Filters: Has not added to cart, started checkout, or placed an order since viewing the product.

• Optimal Setup:

• Email 1 (2 hours later): Show the product they viewed and suggest 2-3 similar alternatives in case that one wasn't the perfect fit.

• Email 2 (24 hours later): Share product education, benefits, or a tutorial on how to use the item.

5. Post-Purchase Customer Win-Back

After a customer buys from you, your retention efforts begin. You want to turn one-time buyers into repeat customers.

• Trigger: Placed Order

• Filters: Has placed order equal to 1.

• Optimal Setup:

• Email 1 (Immediate): Order confirmation and thank-you email. Keep it transactional and exciting.

• Email 2 (14 days later): Check-in email asking if they received their product and if they have any feedback.

• Email 3 (30-45 days later): Offer a repeat customer incentive or suggest a replenishment order based on product lifecycle.

AAKAR.studio is a retention agency working with D2C and ecommerce brands worldwide. We help brands convert and retain more customers through Klaviyo flow setup, campaign strategy, and expert copywriting. Contact hello@aakar.studio or visit our website to learn more.

---

Related Reading

• How D2C Brands Can 3x Their Email Revenue in 90 Days

• Content-First Email Marketing: Sell Without Discounts

• Retention Marketing for Supplement Brands