Our focus and working principles
Who our services are for
Our service focus includes Shopify and direct-to-consumer businesses in fashion, cosmetics, skincare, fragrances, wellness, supplements and related consumer categories. We welcome inquiries from the USA, UAE, India and Europe. Each brand has a different reorder cycle, product story, average order value and local marketing rules.
How we approach the work
We start by understanding the business objective and existing email setup. A useful engagement should establish priorities, clarify who owns access and approvals, assess list health, and put quality assurance ahead of more frequent sending. Testing and reporting follow each meaningful change.
What we will not promise
Email performance depends on existing demand, data quality, creative, deliverability and customer behavior. We do not offer a blanket revenue guarantee or present hypothetical examples as verified client case studies. Ask us about scope, process and how results would be measured for your store.
How we scope an email marketing engagement
A useful plan starts with the store, its audience and a measurable problem. AAKAR.studio does not prescribe the same campaigns to every brand. These are the steps we would discuss before asking you to commit to ongoing email management.
1. Review the existing setup
Start with the storefront, subscription forms, permission records, sending platform and current customer lifecycle. We would ask which Klaviyo or Shopify flows are live, whether event triggers work, what happens after a first purchase and how campaign reporting is interpreted. A useful audit should identify where the biggest operational risks are before proposing more email volume.
2. Agree on a practical scope
Decide whether the immediate need is deliverability hygiene, flow setup, an email calendar, copy and creative, or an ongoing retention plan. We would clarify how many messages are involved, who supplies assets and product claims, who approves sends, and which tools require access. Pricing and responsibilities depend on that agreed scope, rather than an unqualified headline promise.
3. Measure and adjust carefully
Define starting metrics such as recipients, engaged contacts, clicks, unsubscribe rates and repeat-purchase behavior. After implementation, compare results with the baseline and examine what changed outside email, including promotions and store traffic. For brands selling in Europe or other regulated markets, consent and local messaging requirements are part of the planning conversation.